EconoMonitor

Finance Lunchbox

Surgical Masks with NIKE Logo…Good Idea?

They move through the corridors of countless hospitals, delivering babies and saving lives. They are heroes who, at times, push their limits–ever perfect targets for the ubiquitous NIKE marketing machine.

Maybe it’s time for big banks to borrow a page from NIKE’s playbook and find heros to propagate their brands and improve the industry’s image.

The most recent Edelman Investor Trust Study (2013) finds that the financial industry is the least-trusted industry.  It’s not that investors have lost faith in the investment markets, only the go-between financial services they’ve relied on.

Real Madrid and the Yankees are taken, but what about the FDNY? Toddler paraphernalia, including diapers and “onesies” should prove prime real estate for big bank logos, capturing the hearts of countless parents and grandparents who may feel beleaguered by the industry and who remain distrustful investors.

 

 

 

 

 

 

 

 

The opinions voiced in this material are for general information purposes only and are not intended to provide specific advice or recommendations for any individual. To determine which investment(s) may be appropriate for you, consult your financial adviser prior to investing. Securities and advisory services offered through LPL Financial, a registered Investment Adviser. Member FINRA / SIPC

Leave a Response