Innovation Alone Won’t Change Habits

Innovation Alone Won’t Change Habits

I like observing people. Not in a creepy, nosy way. More in a want-to-understand-how-people-behave kind of way. For example, I pay attention to how people standing in front of me in a line pay for purchases. What I have observed, I am sure, is not the product of bad luck: a not-insignificant fraction of people […]

How to Train an Entrepreneur

How to Train an Entrepreneur

Have you noticed that when you are driving with a passenger in your car, you stop talking whenever you have to perform a complicated maneuver (such as passing a truck on a narrow road or merging into traffic from an on-ramp)?  It’s because that task requires extra attention, and we have a limited budget for attention (cognitive […]