Beyond the Land of the Unicorns

Beyond the Land of the Unicorns

By Elizabeth Boggs Davidsen and Charmian Love When most people hear the word “unicorn,” images of a majestic white horse with a glistening, magical horn spring to mind. However, in business jargon, unicorns refer to privately held startups with market valuations of more than $1 billion—think Uber, Snapchat, and Airbnb—which operate across a range of […]